Recently, Google for Publishers X Account shared content creation tips for finding better content ideas and building long-lasting relationships with readers. This article reviews these tips and explores additional ways to create high-quality content. For content sites targeting affiliate marketing or display ads like AdSense, content quality is crucial. If the quality is insufficient, websites may not be accepted by Google AdSense during the initial review phase or could be banned from the program due to inadequate content quality.

Finding Trends and Content Ideas
One of the biggest challenges for writers and creative professionals is writer's block or creative block. Additionally, both people and search engines are fatigued by repetitive topics and viewpoints. The internet is now highly saturated, making it more important than ever to find unique and engaging content ideas.

Google Trends: One of the most popular tools known by most writers, but sometimes the opportunities this tool provides are still overlooked. This is especially true for sites that cover more general topics—following or checking Google Trends is a must.

Google Question Hub, Market Finder, and News Consumer Insights tools provide valuable insights and useful information, but they require logging in or more detailed review.

Google Alerts is a great tool for checking the latest updates on selected topics and areas of interest. Every update is an opportunity to find new ideas, questions, problems, and, of course, content ideas.

Other Ways to Find Content Ideas
X (formerly Twitter) Communities, Quora, Reddit, LinkedIn: These platforms provide insights into trending discussions, common challenges, and frequently asked questions. Actively engaging in discussions without being overly promotional is key.
Keyofroi’s Digital Marketing Platforms List: A curated list of digital marketing-related accounts and platforms to stay updated.

Advanced: Finding Content Gaps with Third-Party Tools
Third-party tools can be useful for identifying content opportunities and competitive gaps:

(Listed alphabetically)
Ahrefs Content Explorer: SEO-focused, offering detailed analysis of domains and content opportunities.

Amplitude: A comprehensive tool that not only helps find content ideas but is also great for social listening and discovering collaboration opportunities in the media or with influencers.

AnswerThePublic: SEO-focused (search listening) but also has a social analysis tool. A good tool for finding content ideas.

BuzzSumo: Great for industrial analysis, social listening, and finding collaboration opportunities.

Mangools: Excellent for finding keywords, backlink opportunities, and rank tracking.

Moz: MOZ's free competitor analysis tool shares valuable insights about keyword trends and content gaps for ranking opportunities.

SEMrush Topic Research: A content/topic-focused tool that aims to fully cover the topic being written about and provides detailed insights into content requirements for ranking.

While it is easy to predict which topics will be searched frequently, ranking for them requires a strategic approach that includes keyword difficulty, ranking potential, and audience demand.

Using AI for Content Ideas
AI can help generate content ideas, but it does not create topics from scratch; it analyzes existing literature and recommends concepts. AI is useful for ensuring comprehensive coverage of a topic and identifying user problems, but creative problem-solving and experience-driven insights are crucial for producing unique, high-quality content.

AI Prompt Examples
Finding Problems:
Prompt: “What are the most common/rare/intriguing/easy-to-solve problems for beginner/expert/experienced/mid-level digital marketers?”

Checking if Basics Are Covered:
Prompt: “I have written an article about [insert topic]. Did I miss any essential points? If so, please list them or suggest improvements.
(Paste article here for review.)”

Creating Content That Gains Traction
Simply following trends and targeting high-volume search terms is not enough. Having expertise in a topic allows for unique content ideas, even if they do not initially have high search volume. Alternative ways to gain traction include:

• Viral potential on social media

• Word-of-mouth (WOM) marketing

• Email newsletters

When content gains popularity, it often ranks for related keywords, even without initial search volume.

Analyzing Reader Feedback
Google suggests using free tools like Google Analytics and Google Search Console to track user engagement.

Google Analytics Insights

• Pages per session: Determines if users explore multiple pages or leave after one visit.

• New vs. returning visitors: A low returning visitor rate may indicate a weak connection with the audience.

• Exit pages: Identifies where users decide to leave the website.

Google Search Console Insights

• Search terms: Shows which queries drive traffic to a website.

• Ranking positions and impressions: Helps analyze performance.

• Click-through rates (CTR): Measures how effective search listings are.

For more data, third-party tools like Ahrefs, SEMrush, or Moz can be used.

Other Ways to Analyze Content Quality
Qualitative Analysis

• User comments on websites and social media

• Blog post feedback and emails

• Customer/reader reviews

Quantitative Analysis

• Share and save metrics on social media

• Emoji reactions and engagement data

• Article rating features (integrated through schema markup)

Making Content More Interactive
Unlike printed materials, digital content has unlimited possibilities. Adding interactive elements can boost engagement:

• Quizzes (e.g., Typeform, Canva)

• Videos

• Calculators (e.g. Calcapp, Calconic)

• Embedded social media posts

Balancing Monetization and User Experience
All advertising programs have guidelines. The most common rules include:

• Clearly labeling ads as sponsored content

• Avoiding misleading placements that cause accidental clicks

• Not requesting users to click on ads

Choosing the Right Advertising Partners
While some ad models do not allow direct advertiser selection, site owners can exclude certain brands or topics to maintain a brand-safe advertising experience.

Avoiding Excessive Monetization Focus
Revenue is an important goal, but an overly ad-heavy site can diminish user experience and long-term growth.

Optimizing Ad Placements
With website popularity, brands may approach for sponsorship deals. A single high-value sponsorship ($600) may be preferable to three smaller deals ($200 each). This ensures fewer ads while maintaining revenue. However, diversifying income sources prevents reliance on a single advertiser.

For AdSense, strategic placement is crucial. Instead of excessive ad placements, testing fewer but more prominent positions can lead to better performance.

(Note: AdSense optimization varies by publisher, so testing different placements and following best practices is recommended.)

Source & Further Reading

Google for Publishers X Account
Google for Publishers X post
Google AdSense Resource

Disclaimer:
All trademarks are the property of their respective owners. This content is for informational purposes only.