For Google SEO, it’s no surprise that using Google’s own tools is essential for analyzing data and finding insights to improve performance. Google Search Console helps track visibility and clicks, while Google Analytics provides insights into visitor behavior and sessions. These two tools work well together, and with Looker Studio, their data can be compared to uncover new insights.

Google has published a guide on gathering and analyzing data from Search Console and Google Analytics, as well as creating a Looker Studio dashboard to view them together.

Quick Links

Guide from Google Search Central:
Using Search Console and Google Analytics data for SEO

Looker Studio Template:
Organic Google Search Traffic Dashboard

YouTube Guide:
Google Search Central YouTube - Demystifying Google Analytics and Search Console Data

Things to Consider When Using Google Analytics & Search Console

With new regulations in different countries and continents, using any analytics tool that collects user data may be restricted or require proper consent. Legal consultation may be necessary to ensure compliance.

Please see:

• Obtain User Consent

• Introduction to User Consent Management

• Set Up Consent Mode on Websites

• Set Up Your Consent Banner with a Consent Management Platform or CMS
  

Sources & Further Reading

Google Search Central - Using Search Console and Google Analytics data for SEO

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