Google aims to improve search results with its November 2024 core update, indicating which types of sites might be affected and what actions could help. The update notes suggest that content-focused sites—especially curated ones—carry a substantial responsibility to keep content accurate.

Keeping Content Current: What Needs Updating?

Providing good, useful, and original content is essential, but it also needs to stay up to date. Evergreen content is highlighted here because even foundational information can shift over time. For instance, if you have a list of top corporate email solutions and one has been discontinued, leaving it on the list is a problem. Similarly, if a travel website includes a guide on visa-free countries, any regulatory changes require updates.

While evergreen content is more stable and less likely to need revisions, it still requires regular checks, especially for sites with a large amount of user-generated content, where maintaining accuracy can be challenging.

Potential Opportunities for New Sites

This update could offer opportunities for newer sites with fewer articles. These sites are easier to keep updated and can cover topics that competitors wrote about years ago. While older content may carry more authority, new, fresh content often provides more current information.

How to Update Content (Technically)

When updating content, focus on transparency by providing complete information. Rather than removing outdated content, consider using strikethrough text to indicate changes and include dates where possible. This approach helps readers and search engines recognize the effort to keep information current.

Source & Learn More:

Learn more and check out tips, especially if you're not satisfied with the results. This guide includes tips for websites negatively affected by this update: Core Updates

Track update logs: Google Search Status Dashboard

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