Google Ads Academy has announced an upcoming webinar titled "Google Ads Academy: Supercharge Your Lead Generation", scheduled for October 16, 2024. This free event is perfect for businesses using Google Ads to drive lead generation. Attendees will have the opportunity to learn from Google Ads experts, explore advanced strategies, and participate in a live Q&A session.

How to Join the Event

To attend the webinar, registration is required. You can sign up for the event at the following link:
https://adsonair.withgoogle.com/events/think-lead-gen-2024/register

Be sure to register for free and get more details about the event.

What Will Be Covered?

The webinar will dive into various lead generation strategies using Google Ads products. Key topics include optimizing the user journey, creating effective video ads, and leveraging demand generation ads to capture high-quality leads. The session will provide valuable insights on improving lead generation efforts through Google Ads campaigns.

Editor's Note: Understanding Lead Generation for Beginners

Lead generation involves collecting potential customers' contact information—such as their name, email, and product or service interests—usually for high-value items or services that need customization. It’s commonly used when a direct e-commerce approach isn't applicable.

For example, a business selling t-shirts online focuses on direct sales. However, a personal stylist offering fashion consultation services would use lead generation to gather client information for a more tailored follow-up conversation.

In digital marketing, effective lead generation is key to capturing valuable prospects, and getting users to fill out a lead form can be a critical yet challenging task.

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Disclaimer: Google Ads and Google Ads Academy are trademarks of Google LLC. We are not affiliated with, endorsed by, or sponsored by Google or its subsidiaries. All references to Google and its related products are for informational purposes only.