It is no secret that creating content with AI has become easy and accessible. AI makes it more practical to produce content both in quality and quantity. However, questions arise: Are these AI-generated articles reliable, appealing to humans, and optimized for search engines or social media platforms? While platforms encourage AI adoption, they also implement measures to prevent their ecosystems from being overwhelmed with synthetic content. Below, we share official links outlining their policies on AI-generated content.

Good Use of AI for Content

While this topic is relatively new, the following best practices are not strict rules but rather common sense approaches.

Proofreading & Fact-Checking

For long-form text content, proofreading and fact-checking can be time-consuming. AI can check grammar, remove typos, and suggest edits, streamlining the process. However, AI does not eliminate the need for human review; it simply makes it easier.

Prompt for this:
Check grammar and fact-check the following text, but do not change it much:

Reviewing Content: What Am I Missing?

Both search engines and readers expect content to cover all essential aspects of a topic. After writing, AI can help identify missing points by analyzing the content and highlighting gaps.

Prompt for this:
Does this content cover all aspects of [topic]? Review and identify any missing points.

Note: Since AI does not generate information from scratch, it will likely compare existing data and suggest improvements. To stand out, adding personal insights and unique perspectives is essential.

Content Repurposing, Briefing, and SEO Considerations

For long-form content, the work does not end with writing. Articles often require meta descriptions (concise summaries for both humans and search engines), short versions for social media (e.g., X posts, Instagram captions, or YouTube descriptions), and newsletters. AI can format the content while keeping it original. Additionally, AI can generate multiple variations of text content for different use cases.

Prompt for this:
Create a meta description (strictly max. 150 characters) for this post and provide three alternatives.

This prompt can be adjusted as needed, but it is crucial to manually check character limits, as AI tools sometimes overlook them.

Content Ideas

AI is often recommended for generating content ideas, but as mentioned earlier, it does not create new ideas from scratch. Instead, it gathers and processes existing information. While AI-generated content ideas may not be unique, they can still be useful when planning a large volume of content or covering fundamental topics. AI can also help identify audience pain points, common struggles, and frequent mistakes, providing inspiration for content creation.

Prompts for this:

• Suggest content ideas about [topic].

• What are the most common pain points of digital marketers?

• What mistakes do digital marketers commonly make?

AI Policies and Best Practices Across Platforms

SEO - Google Search

Google does not oppose AI-generated content but enforces certain rules and considerations.

Google Search's guidance on AI-generated content:
Google’s official blog post

Google emphasizes the importance of the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principle and encourages transparency regarding authorship. If AI is used to generate content, adding a disclaimer is recommended.

Google particularly values expertise, as trustworthy content requires human knowledge and experience.

YouTube - AI-Created Videos

YouTube’s primary concern is the responsible use of AI. AI-generated videos can range from creative experiments to deepfakes. While creating realistic AI videos may be entertaining, improper use, such as impersonation or misinformation, poses risks.

If a video features AI-generated representations of people, it must be clearly labeled as AI-created. YouTube provides an option to mark videos accordingly during the upload process.

YouTube’s policy on AI and responsible innovation

A positive use case for AI in video production includes repurposing existing footage into different formats (e.g., short clips, vertical versions for Shorts). However, ethical and copyright considerations must always be considered.

X and AI

X’s AI policy is similar to YouTube’s, with a strong stance against impersonation. However, its primary concern is spam and engagement farming. Automated bots frequently exploit trending topics and hashtags to generate engagement, leading to unauthentic interactions.

X’s policy on authenticity

Good use of AI on X:

• X’s built-in feature, Grok, can be used for brainstorming and inspiration.

• AI-generated short-form posts from long-form content can be useful, if reviewed by humans.

Meta (Facebook and Instagram) Policy on AI

Meta follows a similar approach to other platforms. AI-generated content is recognized as a form of digital art but should not be used for manipulation or misinformation.

Meta automatically detects and labels AI-generated images when identified.

Meta’s policy on AI-generated content

Like other platforms, Meta discourages deceptive content, especially AI-generated media that misrepresents individuals without consent.

Summary: AI Use Across Platforms

A review of AI policies across major platforms reveals key ethical considerations:

• Do not impersonate individuals using AI-generated images, voices, or videos (unless the person clearly approves it and the audience is clearly informed).

• Avoid using copyrighted material. AI-generated content exists in a legal gray area, as its sources may be unknown and subject to copyright.

• Do not engage in spam or bulk content creation. AI makes content creation easier, but excessive use can lead to penalties.

• Do not rely entirely on AI for accuracy. AI-generated summaries and repurposed content should always be manually reviewed, as AI can misinterpret or emphasize the wrong points.

By following these guidelines, AI can be a valuable tool for content creation while maintaining ethical and responsible use.

Disclaimer: All brands mentioned above are the respective property of their owners. We are not affiliated with these companies. This article is created for news and informational purposes only.